Optimizely World Happy Hour: Frictionless Migrations and Future-Proof Skills

Apr 24, 2025

In the latest Optimizely Virtual Happy Hour, we delved into two critical areas shaping the Optimizely ecosystem: frictionless content migrations and empowering teams with future-proof skills.

Linus Ekström (CEO at Epinova & OMVP) showcased the Epinova Content Migration Tool, providing an in-depth look at how it simplifies and accelerates content and DAM migrations into Optimizely CMS and CMP DAM. With its built-in connectors for various CMS platforms, Linus demonstrated how this tool reduces time, cost, and complexity in the migration process.

Audreyanna Olson (Head of Education Services at Optimizely) then explored the newly expanded certifications available through Optimizely Academy. Audreyanna highlighted how these certifications empower individuals and teams to grow, validate expertise, and stay relevant in today’s fast-evolving digital landscape.

This session offered invaluable insights for developers, editors, and digital professionals seeking to enhance their content management processes and accelerate personal growth with Optimizely's certifications.

  CMS, Content Marketing, Demo, Recommendations